Digital Marketing Specialist – Infyni – Gurugram
Jobs Description
- We are seeking a dynamic, data-driven Digital Marketing Specialist to join our team. The ideal candidate will possess a strong foundation in SEO, social media marketing, and affiliate marketing, with a keen interest in leveraging Google Analytics for business analysis.
Roles & Responsibilities
- SEO: Develop and execute SEO strategies to improve website visibility and organic traffic. Conduct keyword research, on-page optimization, and link building activities.
- Social Media Marketing: Manage and grow our social media presence across various platforms. Create engaging content, analyze performance metrics, and identify opportunities for growth.
- Affiliate Marketing: Build and manage affiliate partnerships to drive sales and increase brand awareness. Track affiliate performance and optimize campaigns for maximum ROI.
- Market Research: Conduct market research to identify trends, customer needs, and competitor analysis. Utilize insights to inform marketing strategies and product development.
- AI Integration: Explore and implement AI-powe’red tools like ChatGPT and Gemini to enhance business analysis, content creation, and marketing automation.
- WordPress Management: Manage and optimize WordPress websites, including content creation, plugin management, and performance optimization.
- Data Analysis: Track and analyze digital marketing campaign performance using analytics tools. Identify trends, optimize campaigns, and report on key metrics.
Minimum Education Required
- UG: Any Graduate
- PG: Any Postgraduate
Minimum Experience Required
- Education – Graduate (Any) PG (Any)
- Minimum 3 – 5 years of relevant experience in digital marketing.
- Excellent oral and written communication skills.
- Competence to acquire new skills and knowledge continuously
- Ability to work under pressure.
- Good general knowledge and awareness of the business landscape
- Ability to manage a large number of prospect situations simultaneously while positioning company products against direct and indirect competitors
- Strong negotiation and accurate forecasting skills
- Ability to assess business opportunities and use data to make informed decisions and persuade others.
- Action-oriented and focused on achieving results.
- Strong understanding of SEO principles and best practices
- Proficiency in social media platforms and advertising
- Experience with affiliate marketing programs and tracking
- Ability to conduct market research and analyze data
- Familiarity with AI tools and their applications in marketing
- Experience in WordPress website management and optimization
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving abilities
- Experience with Google Analytics and other marketing analytics tools
- Knowledge of HTML, CSS, and basic programming
- Experience with email marketing and CRM systems
| Free Food | Child Care |
| Gymnasium | Free Transport |
| Team Outings | Cafeteria |
| Soft Skill Training | Work From Home |
| Job Training | Health Insurance |
Category Rating
| Skill Development | Work-Life Balance |
| Job Security | Company Culture |
| Promotions / Appraisal | Work Satisfaction |
How to Apply
| Follow these steps to apply for the Jobs. |
| Step-1: Click on the “Apply Online Here” Link given below or visit the website. |
| Step-2: Fill out the Job application form. |
| Step-3: Upload the required documents. |
| Step-4: Apply for final submission. |
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